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In this tutorial, Vicki Brown emphasizes the importance of creating a sales proposal as a crucial element of the sales process. She clarifies that a proposal should not be viewed as the initial sale but rather as a key step after establishing a relationship with the prospect. It is essential to first understand the client’s needs before crafting the proposal; rushing into it can be counterproductive. Vicki encourages entrepreneurs to conduct thorough discovery calls to gather information about the prospect. She also stresses that the sales process starts well before the proposal is drafted and suggests avoiding submitting proposals too early.
