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In a video addressing pricing strategies, the speaker explains the process of creating a 3-option proposal for clients. Each pricing option is presented as a single lump sum at the bottom of the proposal; for instance, Option A is $10k, Option B is $20k, and Option C is $30k. However, there is no detailed breakdown of individual items within these options. The only instance where further breakdown might occur is in the larger anchor option, particularly if the pricing is linked to risk compensation. The approach emphasizes simplicity in presenting total costs without itemizing them.