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Selling gift certificates during key times can significantly boost profitability, even small discounts can lead to increased sales. Promotions simplify the process of creating and selling discounted gift certificates. Platforms like MassageBook allow selling gift certificates by service or custom amounts. When running a promotion, the buyer pays a discounted rate, but the recipient can redeem it for the full value. Both gift certificates and promotions are managed in the marketing section. The tutorial focuses on creating a single promotion for two custom gift certificates, offering more purchasing flexibility: a $75 gift certificate for $60 and a $100 gift certificate for $75. A $75 custom gift certificate is already available for purchase.
