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In this video tutorial, Mike Plogger from Visme outlines the essential steps to create a successful marketing plan, particularly for those new to marketing. He emphasizes the importance of having a clear plan to help businesses define goals, maintain focus, and ensure team alignment. The tutorial includes a comprehensive overview of seven necessary steps for a winning marketing plan and offers various templates for immediate use. The first step highlights the importance of understanding the purpose behind a marketing plan as a foundational aspect of the process.