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In this video tutorial, Jordan Steen, also known as Serial Entrepreneur, provides a step-by-step guide on creating a proposal for potential clients. The proposal should outline the services offered and associated costs, aiming to win the business. Steen emphasizes the importance of including specific elements in the proposal to increase the chances of landing the deal. He invites viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for more content, including free training and templates. The tutorial includes an actual proposal example for illustration.