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In this video, Nina Zeta from Sidewalker Daily discusses the importance of understanding influencer contracts for creators. As influencers grow and work with brands, they will encounter various agreements that are essential for their business operations. Nina emphasizes that contracts are a standard part of running a business, regardless of whether one is eager to engage with them. With experience in managing brand campaigns and reviewing influencer contracts, Sidewalker Daily aims to equip creators with the necessary knowledge to navigate these agreements successfully. Preparing for contract negotiations is vital for influencers looking to establish themselves in the industry.