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In this video tutorial, Jenn outlines the step-by-step process for creating a hotel marketing plan, providing a free template for download. She emphasizes the importance of having a marketing plan, especially when opening a new hotel or beginning annual business planning. Jenn notes that while plans can change, starting with a solid framework is essential. She explains that typically, General Managers and department heads meet every summer to establish big-picture objectives before individual teams develop their specific strategies and budgets for the upcoming year. Subscribe for more insights into hotel marketing.
