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In this video, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is a plan for reaching target customers through the right channels, following positioning and messaging development. The strategy comprises three stages: pre-launch, launch, and post-launch. During pre-launch, the focus is on building awareness and credibility through education, which helps create an organic following for beta testing and word-of-mouth promotion. In the launch phase, the goal shifts to driving user adoption by promoting the launch across all channels, reinforced by paid advertising. Finally, in the post-launch phase, the emphasis is on optimizing and scaling marketing channels.