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The tutorial emphasizes the challenges of obtaining approvals and resources for project changes within a company. It introduces the project business case as an effective tool for gaining approval, even for those without managerial authority. The business case is summarized in a single, easy-to-read page, making it accessible for executives. It outlines the project costs, benefits, and recommended solutions clearly. The tutorial intends to guide viewers in creating their own project business case in Word, providing a practical resource for immediate use. The introduction also briefly mentions the importance of a well-crafted title for the business case.