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Sales forecasting is crucial for predicting future sales revenue, typically based on historical data, industry trends, and current sales pipeline status. It estimates sales for various timeframes, helping businesses determine their market share and expected sales volume. The importance of accurate sales forecasting lies in its ability to identify potential threats and demand fluctuations, allowing companies to take preventive measures. Key factors affecting sales forecasting include market conditions and internal data. Various methods and tools can be employed for forecasting, enabling businesses to make informed decisions and strategize effectively, ultimately benefiting operational planning and resource allocation.