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Sales forecasting is crucial for predicting future sales revenue, often relying on historical data, industry trends, and the current sales pipeline. It helps businesses estimate sales on a weekly, monthly, quarterly, and annual basis, determining expected sales volume during a specific period. Effective sales forecasting enables companies to identify potential threats and demand fluctuations in advance, allowing for timely mitigation strategies. Various methods and tools exist for accurate forecasting, each tailored to a business's needs. Ultimately, sales forecasting aids in understanding market share and probable sales volumes, providing businesses with valuable insights for planning and decision-making.