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Hey there, Benjamin from Loves Data here. Welcome back! In this video, Im going to show you how to set up the new customer acquisition goal in Google Ads. I will also run through what it does and what youll need to set it up. If youve logged into Google Ads over the last few weeks and looked at the conversions configured in your account, then you might have noticed something new pop up. Lets head to my demo account to take a look Were looking at the conversions in the account, and theres a new goal (or conversion action) called Customer Acquisition at the top If youve been running smart shopping campaigns in Google Ads, then you might already be assigning additional value to new customers. But if you havent been running smart shopping campaigns, this is a new feature you can use in your account. Im going to walk you through the steps to set this up in a moment, but before I do, Im going to run through why you should use it, who should