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well thank you for joining me in this brief lecture were going to focus on answering the question how is it the distributors add value we know that by their mere presence and existence distributors need to add some type of value otherwise they wouldnt be utilized but well discuss specifically how they do add value before we get to that though id like to highlight the purpose of distribution and i think its important that we establish some of the framework if you will before we begin to discuss some of the finer points on how is it the distributors actually add value so the first thing is that what is the strategy of distribution distribution really involves getting the right product to the right person at the right place at the right time we are trying to get our products from the locations at which they are produced to ultimately where it is that they can be consumed or purchased to be consumed by our customers we know that through market segmentation weve developed a set of cha