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The webinar titled "Creating Accounting Service Packages and Pricing Options" focuses on the challenges of establishing attractive and justified pricing for accounting services within a value pricing framework. It highlights that many accountants struggle with justifying their fixed prices while ensuring clients feel they are receiving fair value. The speaker emphasizes the importance of determining whether their prices appropriately reflect the risks associated with flat fees versus hourly rates. To engage the audience, a polling question is introduced to assess participants' experiences and progress with value pricing.