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Sales forecasting is a method of predicting future sales revenue based on historical data, industry trends, and the current sales pipeline. It helps businesses estimate weekly, monthly, quarterly, and annual sales totals and determine their market share within a specified timeframe. The importance of sales forecasting lies in its ability to identify potential threats and demand fluctuations, allowing businesses to take timely action to mitigate risks. Key factors affecting sales forecasting include market conditions and internal performance metrics. Accurate sales forecasting methods and tools enable better planning and decision-making, enhancing the overall effectiveness of sales strategies.