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In this video, agency owner Joel Kaplan joins Arturo to discuss creating a contract tailored for social media marketing agencies (SMMA). They emphasize the importance of having a comprehensive contract, highlighting key elements that should be included. Joel introduces himself as the CEO of Agency Lab, a coaching program that assists SMMA owners in starting and scaling their businesses, aiming for significant revenue milestones. He shares his experience in successfully running an SMMA that peaked at 300K per month. Viewers are encouraged to watch until the end for insights into customizing the contract effectively.