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i guess the first question your business needs to be asking is do we need an advertising agency however if the answer is yes then youll need to know what they do how to select one thats right for you and how to brief the agency youve chosen lets start with the services that your agency might offer and this of course can vary from a huge menu of potential services it will depend in large part on the scale of the agency youve chosen the niche it has chosen and the sector within which it works but heres a long list of some of the main possibilities that you might expect to find a creative or advertising agency to offer consultancy services developing a campaign strategy for your advertising campaign creative work copywriting design audio and visual production media planning negotiation buying and monitoring and integrated services that link advertising to other aspects of your marketing and your wider communications capacity and agencies come in a wide variety of forms that range fr
