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When considering whether to hire an advertising agency, first determine if you need one. If the answer is yes, understand their services, how to choose the right agency, and how to effectively brief them. Agencies offer a variety of services depending on their size, niche, and sector. Key services may include consultancy, campaign strategy development, creative work (such as copywriting and design), audio and visual production, media planning, negotiation, buying, monitoring, and integrated marketing services that connect advertising with broader communication efforts. Agencies also vary in form, from small boutique firms to large multinational companies.
