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Today's webinar focuses on creating accounting service packages and pricing options, which is a challenging aspect of value pricing. The speaker emphasizes the difficulty in assembling appealing service packages and justifying prices to clients. A key concern for accountants is ensuring clients perceive the fixed pricing as fair and appropriate, considering the risks involved. The session aims to address how to establish pricing that reflects the value provided while avoiding the pitfalls of hourly rates. To gauge attendees' experiences with value pricing, a polling question will be posed regarding their implementation and success with this pricing strategy.