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- Your customers dont wanna talk about falling in love with you if they dont think that they can get married. And this is where pricing comes in. Price is one of those things that weve all been taught you should only say after youve proven the value. Otherwise there could be sticker-shock. But unfortunately, budgets are a thing. You cant just offer whatever price that you think that they need, because ultimately they might not even know how to think about solving the problem. So the first way that you would usually bring up price is by talking about a third party, a client similar to them. And the phrasing that you can use for this that shows that youre an expert, that youve helped other people, is you just bring it up, that, that reminds me of someone like you! They spent whatever you think the recommendation price would be for this client, and give a real example. They spent $200k with us last year to do a sales transformation. Now if you explain it as somebody else
