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when organizations enter foreign markets they make decisions about what kind of marketing and organizational setup to choose as marketers we talk about making decisions about an organizations entry mode however before we start let us list the learning goals for this video firstly the goal is to understand what an entry mode decision is and how its connected to the rest of the internationalization process secondly why this decision is important and subsequently how we can go about making an informed choice by looking at some of the factors that influence our decision we will also provide an overview of the different entry modes available for us to choose between so let us begin so how is the entry mode decision connected to the rest of the internationalization process when an organization goes from marketing their products and services only on the home market to also target one or several foreign markets in different countries or regions we talk about an organizations internationaliz
