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When organizations enter foreign markets, they make critical decisions regarding their marketing and organizational setup, referred to as entry mode decisions. This video tutorial aims to clarify what an entry mode decision entails and its significance within the broader internationalization process. It emphasizes the importance of making informed choices by considering various influencing factors. Additionally, the video provides an overview of different entry modes available for organizations looking to expand from their home market to foreign markets. The initial focus is on understanding the relationship between entry mode decisions and internationalization when targeting new countries or regions.