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When organizations enter foreign markets, they must decide on their marketing and organizational setup, known as the entry mode decision. This video tutorial aims to clarify what this decision entails and its significance in the broader internationalization process. Key objectives include understanding the connection between entry mode decisions and internationalization, recognizing the importance of these decisions, and identifying factors that influence them. The tutorial will also provide an overview of various available entry modes. As organizations expand from their home market to international markets, these entry decisions play a crucial role in successfully targeting foreign audiences.