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Today's webinar focuses on creating accounting service packages and pricing options, which has been a significant challenge in the journey of value pricing. The main difficulty lies in structuring packages and service options that appeal to clients while ensuring that accountants can justify their pricing. A key concern for accountants is ensuring clients perceive their fees as fair, especially when charging fixed prices. Additionally, participants will engage in a polling question to assess their current status with value pricing, exploring whether they have implemented it successfully or still need to progress.