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When organizations expand into foreign markets, they must decide on their marketing and organizational setup, referred to as the entry mode. This video tutorial outlines key learning goals: understanding what an entry mode decision is and its connection to the internationalization process, recognizing its importance, and exploring factors that influence this decision. Additionally, the video provides an overview of various entry modes available to organizations. The entry mode decision is crucial when transitioning from marketing solely in the home market to targeting foreign markets, marking a significant step in an organization's internationalization journey.