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much has been made of strategy and strategic planning just a quick review on Amazon YouTube Google or a trip to your local Book Shop shows the enormous range of literature there is on this subject I suppose thats both good and bad on the one hand theres been some docHub body of research on this there are examples of companies and organizations that do this well there are also examples and lessons that we can learn from companies who have not done this as well this presentation is really designed for small and midsize companies that want to get after a practical and simple approach to strategy and strategic planning this slideshow is going to walk through a number of key areas were going to start with the basic question What is strategy Ive never been in a company that has started off the strategic planning cycle with that simple question its never been on the agenda the assumption is that everyone knows it doesnt take long to go through this but could align individuals from