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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. Such letters demand that the recipient stop certain actions, typically related to patents, trademarks, or copyrights. They may claim that the seller is selling a product without the rights to do so, using a misleading brand name, or using copyrighted content unlawfully. Wright emphasizes that these letters are not legal opinions but communications from an entity. The next crucial step is to identify the sender, determining whether it's from the rights holder or the brand itself.