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- In this video series, were gonna be looking at what PPC is, how it works, and, most importantly, how you can improve the profitability of the pay-per-click campaigns you run for your business. (dramatic music) (ninja stars whooshing) (ninja beeping) (cursor clicks) Whats up people, my name is Tim. Im head ninja at Exposure Ninja. And in this video series were gonna be looking at PPC. What it is, how it works, and how you can improve the profitability of your campaigns. So, this video is gonna be a quick introduction to PPC and looking at some of the key elements to a profitable and successful pay-per-click campaign. So, first off, what is PPC? Well, PPC is pay-per-click advertising. Basically, any advertising channel online where youre paying every time somebody clicks on the ad. Now, the most popular PPC channel and the one were gonna be looking at today is Google Ads where youre basically advertising on the search result pages on Google. So when you type in a keyword and you
