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uh happy Friday today is the 24th of April 2023 and I want to introduce you to the Dan playbooks meta optimal strategies so what were going to do today is were going to briefly go through scaling your content lifecycle with Marketing sales product and creative operations as a cohesive whole within a meta optimal strategy so basically what we want to do is we want to move from ad hoc to invent Innovative content distribution practices using this particular strategy so I wont focus on companies that are still at the ad hoc and the Define space basically youre still working out how to create a central uh version of the tree for digital Asset Management we are going to focus predominantly on optimized and Innovative which uses the same principle one version of the truth but its one version of the data model truth this will make sense as we get into it anyhow at the optimal level a Content distribution portal is optimized to improve efficiency and Effectiveness Automation and workflows