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In this video, Arturo invites Joel Kaplan, a successful agency owner and CEO of Agency Lab, to discuss contract creation for agencies. Joel shares insights on crafting a comprehensive contract, emphasizing key elements to include and aspects to modify based on specific needs. He highlights his experience in scaling his own social media marketing agency (SMMA) to seven figures, reaching 300K per month. The tutorial aims to provide viewers with a ready-to-use contract template and guides them through necessary changes and important components to ensure effectiveness. Viewers are encouraged to pay close attention throughout the video for valuable takeaways.