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In this video, Arturo invites Joel Kaplan, a successful agency owner and CEO of Agency Lab, to discuss contract creation for agency owners. They cover the essential elements of a contract, highlighting what needs to be customized and what key components should be included. Joel shares his experience running a seven-figure social media marketing agency, emphasizing the significance of having a strong contract. The video aims to provide viewers with a comprehensive, ready-to-use contract template and offers insights into the contract essentials crucial for agency success. They encourage viewers to watch until the end for detailed explanations.