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Austin introduces his channel, "PPC for Everyone," focused on pay-per-click marketing tutorials. In this video, he demonstrates how to create and upload a customer match list to Google Ads using a spreadsheet. He navigates to the Google Ads account, goes to the "Tools and Settings" section, and selects "Audience Manager." In "Audience Manager," he clicks on the "Segments" tab, then creates a new remarketing list by choosing "Customer List." He emphasizes naming the list for easy reference, suggesting strategies like appending the upload date for future identification.