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To create a sales forecast for a new business startup, begin by defining your column headings: item, year one, year two, year three, year four, and year five. Next, perform calculations similar to a funnel. First, identify the number of homeowners in your target area and the percentage expected to hire a lawn service. Multiply these figures to find the total number of lawns available, representing your market size. Then, estimate your market share; for example, using a 5% market share of 7,500 lawns yields 375 lawns. This figure indicates the number of lawns you will be servicing, which is essential for pricing and revenue predictions.