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all right as marketers one of our major activities or or functions is to communicate with customers and potential customers advertising is one of our most powerful tools for doing that within advertising there are a lot of different details that we have to tend to and one of the most important ones is how much are we paying and what are we getting for it this is where an aaa spot contract comes in so what is an aaa spot contract well the definition as you see here is that its an american association of advertising agencies standardized contract used for the purchase of television or radio commercial spots in other words its like a template or a boilerplate form that we can use between our company and the agency or im sorry the the television or radio station thats going to advertise for us to dictate what we get and how much we pay for it this will include dates and times when ads are going to be run and it specifies the cost and geogra sorry geographic coverage of the ads so what