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depending on the type of tv or film project producers are attempting to make the right of publicity may have an impact on their project so its important for producers to understand what is the right of publicity hi james patchibi entertainment attorney and production counsel in los angeles the right of publicity is the right that even individuals have to control the use of their name and likeness in a commercial setting for example you cannot put a photo of someone on a product without their permission celebrities of course make a lot of money exploding their publicity rights by endorsing products however the writer publicity is not limited to celebrities as the courts have recognized that this is an inherent right of every person to be able to control the commercial use of their identity and image the right of publicity seeks to ensure that a person is compensated for the commercial value of their name or likeness however the nature and extent of that right varies across the country
