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so one of the interesting things about thinking about a start-up is how is your company going to be organized and what we now know is the most efficient way to think about all the pieces just all the parts is by a business model and so the next question is okay Steve you just told me to think about a business model but what is a business model what are all the pieces well lets take a look and a business model is how a company creates value for itself while delivering products or services for its customers now if you think about it in the old days we think about how to organize a company around functional organizations we think no no a company is about its sales department or its engineering department and you would draw an org chart but now were going to draw a very different diagram were going to draw a diagram how to think about all the pieces of a business and so lets take a look at these nine boxes the nine boxes to describe any company from the worlds largest to a two-person