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Sales forecasting is a prediction of future sales revenue, typically based on historical data, industry trends, and the current sales pipeline. It helps businesses estimate weekly, monthly, quarterly, and annual sales totals, determining the firm's market share within a specified future. The importance of sales forecasting lies in its ability to identify potential threats and demand fluctuations early, allowing companies to address issues proactively. Accurate sales forecasting methods and tools enable businesses to anticipate changes in the market, which can inform strategic decisions and improve overall performance. Benefits include enhanced planning, resource allocation, and risk management, ultimately supporting business growth.