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Henry, a baker with an unknown bakery, seeks to create an advertisement for his delicious breads and cakes. Struggling to remember essential advertising steps, he consults Mary from an advertising agency. She introduces him to the AIDA formula—Attention, Interest, Desire, and Action—which is crucial for marketing products to target audiences. Mary explains how the formula helps in capturing potential customers' attention and fulfilling their needs, guiding Henry on how to effectively promote his bakery through posters.