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Great content revolves around compelling stories. This video introduces four effective copywriting formulas to increase sales, leads, and revenue while resonating with customers. The first formula discussed is the Before-After-Bridge (BAB), which outlines a problem, describes an ideal world without that problem, and presents a solution to reach that world. The structure follows: "Before" (current problem), "After" (ideal outcome), "Bridge" (steps to achieve it). This formula can be applied across various platforms, including social media, blogs, and email marketing. An example is presented: if sales are low, envision having three times more sales online.