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hi there and welcome to implementation guru my name is cameron and on this video weamp;#39;re going to talk about adding first name personalization to your salesforce marketing cloud emails using amp script when you send emails in salesforce marketing cloud youamp;#39;ll often be sending to a sendable data extension which means youamp;#39;ll have a subscriber key and email address as well as other subscriber information such as their first name in this example iamp;#39;ve got a data extension which has a first name but also a preferred name for our subscribers so our goal for todayamp;#39;s email is to personalize it using each subscriberamp;#39;s preferred name if they havenamp;#39;t got a preferred name then weamp;#39;ll use their first name if they havenamp;#39;t got a first name then weamp;#39;ll just use a full back instead so back in our email in content builder we can now change our introduction statement to include some first name personalization now because we called
