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hello im dr. jennifer davis and im a member of the center for intellectual property and information law at the Law Faculty of the University of Cambridge and Im here to talk to you about the EU and intellectual property now intellectual property trademarks patents copyright designs and confidential information has often been called the product of the mind but generally its embodied in physical objects a copyright work in a book a trademark on a piece of clothing now the intellectual property has been a major preoccupation of the EU for quite a period of time there are a couple of reasons for this intellectual property being abstract easily crosses national boundaries so that if I go to the EU I will find a can of coca-cola with the brand coca-cola on it everywhere in the EU even though perhaps it was bottled in only one member state the other reason why there is this preoccupation is precisely because II intellectual property crosses an international boundaries so easily so its im