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hi Paul Bedford here from retention Guru and in this session filmed at the move Congress in Budapest in Hungary in 2019 I talked about the impact of contracts on customer retention and even the fact if you dont enforce them people still seem to stay if youve got any questions or comments on these please put them in the comments section below or alternatively email me at Paul retention guru.co.uk Ill get back to you as soon as I can for now just enjoy the session now we have a contractual thing within a lot of our businesses which is around finance and that does have an effect whether you enforce the contract or not so if you go month by month by month and dont enforce it people quit really fast if you sign people up to 12 months and dont enforce it they stay longer because mentally theyre actually committed to longer even if you dont enforce the contract which a lot of people would think actually if you made it really easy to join and really easy to leave they just State they do