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Can you use the image of a person in a photo to promote your business? Interesting. You might be surprised to hear the answer to this one. Hi everyone, Simon here from The Contract Company. -Contracts, thats what we do all day, every day and sometimes overnight. So weve started a new website called askacontractlawyer.com where you can ask your free contract law question and if your answer qualifies, well provide an answer by way of video and this is one of those answers. So, can you use the image of a person to promote your business? Well, the answer is yes. Should you? Probably not. Let me explain that. In Australia, theres no common law right to privacy meaning you cant stop using, so you cant stop someone using a photo of you to promote their business. There are some caveats though. If you have a very well-known personality, so youre a famous person or a celebrity, then you could bring an action for defamation or misleading and deceptive conduct under the Australian Consumer