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Hey there, measure geeks. Today I will explore a relatively new feature that is called Enhanced Conversions for leads. Im super excited. So lets dive into implementation. Not all conversions are made directly online. In some some cases, people might go to your web page, submit a lead form and then later go to the actual store and buy a product or get the services delivered. And its called offline conversion tracking. An example could be purchasing a car or getting some beauty services and you might know already the tracking method with the help of Google Click ID. And recently Google introduced a new feature that is called Enhanced Conversions for leads. And I dont say that the method with Click ID is not valid anymore. No, its just a second way of tracking offline conversions. And I think its pretty cool because you dont have to modify your Lead form or CRM system to receive a Google Click ID. Which means you can set up everything on your own without asking a developer for help