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foreign [Music] governance coach video series and todays video I want to answer a question that was emailed into me which is how do we manage data as an asset now I thought that was a really good question and perhaps one that I have been asked many times at my clients and I thought it was worthy of answering on one of these videos so the person who sent this in was probably thinking well its all very well perhaps they came along to one of my master classes where I say its really important um that everybody in our organizations views data as an asset and manage it as such um but yeah its very easy to make that kind of comment but not actually explain what you mean by it so what do we mean by managing data as an asset well the best way I can get you to think about it is by comparing it to another asset so I think its fair to say that you know every organization that Ive worked with over the years has some kind of building whether its offices or factories or warehouses but they ha