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Tim from Digital discusses the current state of TV measurement as he connects with ad buyers and sellers ahead of the upfronts. He notes that Nielsen may not be the sole provider this year, indicating a shift in measurement currency preferences. A dialogue ensues about the distinction between currency and measurement in advertising, highlighting that currency is more than just money; it's about trust and belief in the entities involved in financial transactions. This conversation emphasizes the evolving landscape of TV ad measurement and the importance of understanding different providers and their credibility as market dynamics change.