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In this video, Liz J. Simpson, founder of The Big Money Movement, emphasizes the critical importance of sales forecasting in business, describing sales as the essential engine driving revenue and client acquisition. Joined by co-host Kelley Wasson and lead coach Cheryl Parks, Liz expresses her passion for sales and aligns with Peter Drucker's belief that the purpose of any business is to create a customer. She points out a common challenge among entrepreneurs: a lack of clear strategies or processes for sales planning and forecasting, often leaving them feeling confused or unprepared.