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Tim from Digital discusses the evolving landscape of TV advertising measurement as he connects with various ad buyers and sellers ahead of this year's upfronts. He notes that Nielsen may no longer be the sole provider for measurement currencies as the industry shifts. He emphasizes the distinction between currency and measurement, highlighting that currency refers to a system of money used in ad transactions. Tim reflects on the notion that money is based on trust—trust in the payer and the institutions that facilitate transactions—indicating a broader philosophical understanding of currency in advertising.