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hello hey its tim from digital all right tim whats up how are you just trying to make sense of the whole tv measurement mess um actually on that point so im checking in with different tv ad buyers and tv ad sellers heading into this years upfronts just to get a sense of which measurement providers everyones looking to support as currencies for this years upfront deals seems like nielsens no longer the only game in town though maybe it will be for one last year um for you all your agency your clients which measurement providers are you all looking to get behind well are we talking currency or measurement because there is a difference um good question a system of money and general use in a particular country they do call it ad land but does that mean currency is just money money is a matter of belief even faith belief in the person paying us belief in the person issuing the money he uses or the institutions that honor his checks or transfers money is not metal it is trust inscribe