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[Music] hi everyone Im Shayla with Risley and today Im here with the last video in the series on book marketing so far weve talked about finding a target audience perfecting your brand and some social media marketing strategies today were going to expand on a few ideas in the last video and talk about cross promotion first of all is to join forces with other authors who have similar target audiences if you join forces with two other authors you can triple the size of your target audience in doing so you can also organize takeovers on each others social media platform you can send newsletters about each others work during launches or organize things like giveaways or contests on each other social media platforms you can also try doing a giveaway together work with other authors to do a bundle giveaway on good grief another great strategy is to run promotion in order to gain more reviews and hopefully increase your reader base you can run a promotion where you set your book to a di