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In this video tutorial, Simon from the Contract Company addresses influencers considering advertising agreements for client promotions. He highlights the importance of understanding the implications of payment via shares, which can lead to potential exploitation. Simon emphasizes that while clients can track the influencer's posts—such as weekly Instagram updates—they must be cautious about the terms of their agreement to avoid being taken advantage of. The video aims to prepare influencers for the realities of marketing promotions and the contractual aspects they need to consider.