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In this video tutorial, Carla Victor from Wise Digital Partners discusses three significant benefits of integrating search engine optimization (SEO) and pay-per-click (PPC) strategies in digital marketing. First, combining both approaches allows companies to dominate search engine result pages (SERPs), which account for 80% of website traffic. The top result on Google garners around 32% of all clicks. The tutorial emphasizes the importance of understanding the synergy between SEO and PPC for maximizing online visibility and traffic. Viewers are encouraged to subscribe for more insights on these topics.