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Sales forecasting is crucial for businesses as it predicts future sales revenue based on historical data, industry trends, and the current sales pipeline. It helps estimate weekly, monthly, quarterly, and annual sales totals, allowing companies to determine their market share over a specified future period. Key factors affecting sales forecasting include market demand and external influences. Accurate sales forecasts enable businesses to identify potential threats and demand fluctuations early, facilitating timely response strategies. Different forecasting methods and tools can enhance accuracy, ultimately providing insights that drive strategic decision-making and optimize sales performance.